Genki Sushi Branding

Branding/ Identity/ Art Direction/ Print Design

genki-mural-logo

 
ChallengeRe-brand an international kaiten (conveyor belt) sushi restaurant chain that has a location in Capitol Hill, Seattle.

Deliverables: Research, Brand Style Guide, Branded items including: a Menu, Loyalty Card, Staff Uniforms, To-go packaging, Kids items, Promotional items, a Homepage and Environmental Design

Project Duration: 10 weeks

Collaborators: Marina Dale

Solution: An innovative, exciting and approachable look with bright colors and origami themed visuals implemented into all deliverables. The origami theme is used as both an homage to Japanese culture and as a metaphor for the endless possibilities of creativity in  the arts of both sushi and origami.

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genki-menu-to-go-origami-loyalty

genki-promotional-items2

genki-childrens-activity

genki-shelf

genki-environmental-design

genki-website

Process

 

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